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Stellantis Considers Maserati Divestment Amid Luxury Brand Struggles
Stellantis Considers Maserati Divestment Amid Luxury Brand Struggles
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Stellantis (STLA), the automotive conglomerate behind Jeep and Peugeot, is evaluating a potential exit from its Maserati division as the luxury brand faces mounting losses. The review comes as new CEO Antonio Filosa prepares to take the helm, with the company grappling with U.S. tariffs and Chinese competition across its 14-brand portfolio.
Maserati's sales plummeted more than 50% in 2024 to just 11,300 vehicles, resulting in a €260 million operating loss. While Stellantis denies active sale discussions, sources indicate McKinsey was quietly retained in April to assess strategic options for both Maserati and Alfa Romeo.
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